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How to improve your company's application response rate
How to improve your company's application response rate

How to maintain a quick response rate and what this means

Robyn Luyt avatar
Written by Robyn Luyt
Updated over 5 months ago

We're on a mission to ensure OfferZen is the quickest way to hire South Africa's top tech talent, and we're committed to providing the best company and candidate experience.

This is why we’ve recently made application response rates visible to candidates. Candidates see faster communication as a signal of your company's attractiveness. So stand out from the crowd and attract top quality candidates by showcasing a quick response rate.

This guide answers the following questions:

  1. Where can I see my response rate?

  2. How is my response rate calculated?

  3. What do candidates see?

  4. How do I improve my response rate?

Where can I see my response rate?

You can see what your response rate is on the left hand side of your applications page.

How is my response rate calculated?

Your application response rate is calculated on the average response rate to applications (accepted or rejected) over the last two weeks.

👋Heads up: Applications expire two weeks after they’re received and are marked as not responded to.

Keep responding to candidate applications before they expire to keep your average up and attract top quality candidates.

What do candidates see?

Candidates can see your company's response rate on the position they’re viewing. The rating is based on how many candidates can expect to receive an application response within two weeks.

It ranks from:

  1. Few candidates get a response within 2 weeks.

  2. Some candidates get a response within 2 weeks.

  3. Many candidates get a response within 2 weeks.

  4. Most candidates get a response within 2 weeks.

How do I improve my response rate?

It’s best practice to respond to applications as soon as possible in order to lock-in top candidates as well as maintain a good response rate to attract more top quality candidates. Your response rate will improve if you respond to applications in less than 2 weeks after they’re received.

💡Top tip: Make sure your email notifications are on to be notified about applications as they come in.

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